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Brand Video PR

Brand Video PR

Video PR

This corporate branding campaign, which played out in 14 countries, was built around a video that saw members of AC Milan race through the streets of their home town against equally impressive Audi R8.
The PR plan called for a heightened brand image on the global scale by focusing on online media, which our international team successfully did as it built media relations and drove unique views across a variety of online platforms.

Achievements:

  • Gained coverage from over 300 media publications around the world.
  • Garnered an approximate 7.5 million total views of the video across multiple platforms.

BtoB INFLUENCER RELATIONS

BtoB INFLUENCER RELATIONS

BtoB INFLUENCER RELATIONS

In order to improve corporate branding on a global level, our work here has largely entailed establishing and developing relationships with top influencers in the industry. In addition to putting together a global PR team, we are responsible for developing relations with analysts and journalists in the industry — as well as being the point of contact when it comes to overseas media relations.

Achievements:

  • Established and developed relationships with overseas influencers.
  • Earned coverage with overseas media publications.

Video PR

Product Brand Video PR

Video PR

A video PR campaign, its purpose was to drive up corporate brand recognition with audiences beyond Japan. In order to achieve this goal, we established media relations — ensuring continued proliferation of the campaign’s videos.

Achievements:

  • Gained coverage with over 50 media publications around the world.
  • Garnered an approximate 800,000 video views.

BtoB TECHNOLOGY PR

BtoB TECHNOLOGY PR

Content Creation

Creating content from Japanese-language source materials, to aid media in a variety of foreign languages, we created foreign-language news materials with writing and layouts that account for the perspective of in-country influencers. Materials created include press releases, news releases, corporate blogs, and articles that introduce new technologies.

Achievements:

  • Created releases in English and Japanese, each version of which were written by native-speaking professional writers.

BtoB ENVIRONMENT PR

BtoB SUSTAINABLE TECHNOLOGY PR

BtoB Video PR

In this campaign for environmental technology, we developed materials from video to establish relationships with environment-centric media members in four countries.

Achievements:

  • Gained overseas press coverage.
  • Established and developed relationships with environment-centric influencers.