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Global
Influencer
Relation

Global influencer relations development is the activity of researching and building relations with individuals such as journalists, editors, and analysts — specifically those who, for corporations, carry a significant degree of influence. Such individuals are a tremendously important factor in global business, determining the public perception of corporations with their influence in media publications and ultimately corporate reputations on a global scale.
Our head office conducts corporate branding and supports companies in their cooperation with on-the-ground offices abroad, thereby aiding in the construction of a strong branding presence around the world.

BtoB Business

  • Electronics
  • Semiconductor
  • Electronic Parts
  • Automotive
  • Environment
  • Medical

Global
Contents Editorial
Team

The Global Content Marketing Team establsihes for corporations a global PR post, from which it develops strategies for, and creates, overseas-directed content — in addition to conducting in-house training.
Our position is that it is of premium importance that the head office of a company have in place the proper structure and personnel to lead global PR and content marketing. With this, Aalto International supports its clients by sharing its knowledge and manpower in the area of content marketing, and sets a standard of putting in place an in-house global PR team for each client within one year of commencing work.
With this process, Aalto International assumes the function of editorial desk, brushing up written releases for global distribution with its team of native-speaking editors.

BtoB Business

  • Electronics
  • Semiconductor
  • Electronic Parts
  • Automotive
  • Environment
  • Medical

Video PR

We are seeing internationally an increasing number of video PR campaigns, such as on YouTube, being used to raise the image and awareness of various brands. Rather rely on just TrueView measures, smart companies are realising that they need to have their videos picked up by media abroad. Furthermore, such media members need to be approached so as to have interest in, and favorable impression of, these videos in order to take the time to draw the attention of their readers. At Aalto International, we have experience in conducting video PR campaigns in over 25 countries and can set up for you strategic planning for media relations in each country.

BtoC Business

  • Automotive
  • F&B
  • Tourism

BtoB Business

  • Electronics
  • Semiconductor
  • Electronic Parts
  • Automotive
  • Environment
  • Medical

Marketing Solutions

In PR for B2B brands, the establishment and proper use of a LinkedIn business page is crucial for influencer relations. That is why we strongly recommend it as a channel for influencer communications and for developing relations with prospective B2B partners. At Aalto International, we will create for you a page design for LinkedIn and a strategic plan that we will put to use alongside of proposals for the application of commercial messaging.

BtoB Business

  • Electronics
  • Semiconductor
  • Electronic Parts
  • Automotive
  • Environment
  • Medical